JOB VACANCIES
Job Title
SEO / Digital MarketerEmployment Type
Full TimeExperience
5 to 10 yearsSalary
NegotiableJob Published
02 October 2023Job Reference No.
2279877178Job Description
Job Advert: SEO and Digital Marketing Specialist
Are you a passionate and experienced SEO and digital marketing professional looking for an exciting opportunity to make a significant impact in the online world? We are seeking a highly skilled and knowledgeable SEO and Digital Marketing Specialist to join our dynamic team and take charge of our digital presence. If you have the right qualifications and a minimum of 5 years of hands-on experience in the field, we want to hear from you!
Employ Africa is looking for an SEO and Digital Marketing Specialist to join their busy team
Responsibilities:
- Develop and execute result-driven SEO strategies to improve organic search rankings and drive traffic to our website.
- Conduct comprehensive keyword research, competitor analysis, and stay up-to-date with industry trends to identify growth opportunities.
- Optimize website content, meta-data, and on-page elements to ensure maximum visibility and user engagement.
- Implement technical SEO best practices to enhance site performance, crawlability, and indexing.
- Collaborate with content creators to produce SEO-friendly, high-quality content that aligns with our target audience and business objectives.
- Manage and analyze the performance of paid marketing campaigns across various platforms, such as Google Ads and social media.
- Utilize data-driven insights to make strategic decisions, improve conversion rates, and achieve business objectives.
- Monitor and report on key SEO and digital marketing metrics, providing regular performance updates to stakeholders.
- Stay informed about the latest digital marketing trends and search engine algorithm updates, adapting strategies accordingly.
- Work closely with the marketing team to align SEO efforts with broader marketing initiatives.
Qualifications and Experience:
- Bachelor's degree in Marketing, Digital Marketing, Computer Science, or a related field.
- Proven track record of at least 5 years of experience in SEO and digital marketing roles, with a demonstrable portfolio of successful campaigns.
- In-depth understanding of search engine algorithms, keyword research tools, and SEO analytics platforms.
- Proficiency in website analytics tools such as Google Analytics, Google Search Console, or similar.
- Hands-on experience with on-page and technical SEO optimization techniques.
- Familiarity with paid advertising platforms and experience managing PPC campaigns.
- Knowledge of content management systems (CMS) and website development best practices.
- Excellent analytical skills with the ability to interpret data and provide actionable insights.
- Strong communication and collaboration skills to work effectively within a team environment.
- Passion for staying up-to-date with the latest industry trends and innovations in SEO and digital marketing.
Location: Durban
Skills
Industries
EMPLOY AFRICA’S TOP 5 CV TIPS
There are some key elements that you need to be aware of when putting together your CV.
Its not as simple as it looks , and small things that you may not even notice, or you think are harmless, could well be jeopardising your chances of finding your ultimate job.
1. How professional is your email address ?
So just how professional is your email address. Remember to leave your private life at the door when applying for a job. Email addresses like partyrocker@gmail.com or honeybooboo@hotmail.com are not going to put you in a good light when your CV lands on the desk of the Hiring manager.
Stick to yourname.surname89@gmail.com to ensure that you are not jeapordising your chances of success.
2. Stolen Identity?
Putting your ID number on your CV can result in identity theft. If you think about it, your entire life is on your CV, how easy would it be to steal your identity and use it inappropriately.
This is why we highly recommended that you don’t put your ID number on your CV. This is information that can be made available to the hiring manager on request later down the recruitment process.
3. Spell Check Spell Check Spell Check?
What is a little Typo here and there? Who will notice right? WRONG!!
Don’t ever assume that grammar and spelling don’t matter on your CV. Make sure you go through your CV with a fine-tooth comb. Not bothering to check these types of mistakes may look like you don’t pay attention to detail. Someone who is sloppy with their CV may just as well be sloppy in the work environment, and no one likes a slack employee!
4. Start Back to Front?
Hiring managers often have many CVs that they have to get through. Make sure that you put your most recent work experience first and work backwards from there. Don’t leave any gaps. Even if you were unemployed for a few months, add in that you were looking for work during that stage of your life.
5. Contact details on every page of your CV?
Ensure that your contact details are on every page of your CV. The best way to ensure this is to put your name, telephone number and email address in the footer of your CV. This way, the front page of your CV ever get separated from the rest or goes missing, a hiring manager will still be able to get in touch with you.
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